{"id":8370,"date":"2022-03-22T08:45:40","date_gmt":"2022-03-22T08:45:40","guid":{"rendered":"https:\/\/www.stellaris.co.nz\/?p=8370"},"modified":"2022-03-22T08:58:28","modified_gmt":"2022-03-22T08:58:28","slug":"march-newsletter-2","status":"publish","type":"post","link":"https:\/\/www.stellaris.co.nz\/index.php\/2022\/03\/22\/march-newsletter-2\/","title":{"rendered":"MARCH NEWSLETTER"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.4.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″]

PATTERNS OF HISTORY TO FORESEE THE FUTURE<\/b><\/span><\/h2>\n

Strategists use History as a tool for making judgements about the future. Hopefully the origins of the First World War is still taught in schools in these times when Russia and Ukraine are at war.<\/span><\/p>\n

History as a discipline (Historiography) was established some 2500 years ago in the 5<\/span>th<\/span> century BC in Ancient Greece. But even relatively young cultures refer to learning from the past. For example, Maori have a proverb: <\/span>Ka mura, Ka muri <\/span><\/i>which refers to walking backwards into the future.<\/span><\/p>\n

If you are to plan your business for longer than a decade you need to think about how the demographics of your market might change. This month I want to look at a theory about patterns of behaviour in different generations.\u00a0<\/span><\/p>\n

For example, any child born in the last five years has spent at least half their life under a Covid influence: avoiding playing with those outside the bubble, not seeing the lower half of adults faces, having parents at home 24 hours a day, etc. This will be as great an influence on them as the wars were on the Great Generation, population explosion was on the Boomers, and technology was on Millennials.<\/span><\/p>\n

One theory of change is a four-stage cycle of four \u201cturnings\u201d where history repeats in roughly 20 year themes. After a crisis such as a war (GFC or covid?) society has a common cause and individualism is frowned upon (think post war era). This is followed by a generation who wants to search for their meaning as individuals to \u201cfind myself\u201d (the \u201csixties\u201d onwards). This morphs into an era where individuals are free to achieve unconstrained by societal restraints e.g. the 1980s through to the mid 2000s. Another crisis follows and forces people back to thinking as a collective again. This is our current era -from 2008 through to 2028 if the model holds true. (EEK- Covid is not the end?)<\/span><\/p>\n

Because these historical events shape generations in childhood and young adulthood; then, as parents and leaders in midlife and old age, generations, in turn, shape history.\u00a0<\/span><\/p>\n

\u201cIt\u2019s not about the health pandemic; it is about the massive economic disruptions that are shifting like tectonic plates below the earth\u2019s surface. The crisis climax is not just an event itself but also our ill-prepared reaction to it\u201d.<\/span><\/i><\/p>\n

Crises incentivise people to come together. They form tribes. Descriptions of \u201cThem\u201d and \u201cUs\u201d provide a security blanket. It\u2019s obvious in Russia. In the UK, Britons elected to be separate from Europe. Globalism is evil today in the same way it was embraced twenty years ago by a different generation. It\u2019s even clear in New Zealand when looking at who is seen as one of the team and who is accused of not playing their part in the \u201ctribe\u2019s\u201d safety and protection. If the model holds true, then our society is ready for the big \u201creset\u201d . Are you ready?<\/span><\/p>\n

Does this \u201cFourth Turning\u201d model hold true? Your feedback is welcome.<\/span><\/p>\n

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Read more about Strauss and Howe, Four Turnings<\/a><\/p>\n

Read more about\u00a0Generations in History<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.4.4″]

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ACTION<\/b><\/span><\/h4>\n

Think about the patterns you see in your market. How will your market change over the next decade or two as the next generation takes charge? What crises are good for your business (New Zealand traditionally does well in a war by selling wool and meat) and which are bad (where is our country going in relation to China)?<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.4″ min_height=”152px” custom_padding=”18px|||||”][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_divider color=”#000000″ _builder_version=”4.4.4″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.4″][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ min_height=”186px” custom_margin=”-90px|||||” custom_padding=”||4px|||”]

LET’S TALK STATISTICS<\/b><\/span><\/h3>\n

Numbers tell a story. How do these numbers tell a story for your business?<\/span><\/p>\n

I have included a random range of statistics. Please let me know other statistics you would like to follow.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/www.stellaris.co.nz\/wp-content\/uploads\/2022\/03\/stats-1.png” title_text=”stats” _builder_version=”4.4.4″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.4″][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_divider color=”#000000″ _builder_version=”4.4.4″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.4″ min_height=”525px” custom_padding=”||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ custom_margin=”-62px|||||” custom_padding=”0px|||||”]

STATISTICAL CONUNDRUM<\/b><\/span><\/h4>\n

This is a strategic newsletter. What do the numbers say that could influence your business?<\/span><\/p>\n

Have a look at confidence.\u00a0 Every month I show the business confidence, but we could also look at consumer confidence. Both are historically low – very low.<\/span><\/p>\n

Is the survey reflecting the real world? Well look at credit card debt. Usually this explodes over Christmas. Not this year. Consumers are hunkering down and repaying debt fast. Gone are the days of splurging on renovations and new furniture.<\/span><\/p>\n

Businesses can\u2019t get workers. There is a tight employment market (see below) and the government can\u2019t seem to organise the bureaucrats to work at the same level as two years ago. In 2019 there were 20,361 work visas approved in February. This year they could barely manage 1% of that number: just 283. Forget about fruit pickers and cheap labour. I know from my role on the DHB that the reason you can\u2019t get an overnight operation in hospital and children can\u2019t get middle ear procedures done is not because of Covid taking up beds. It\u2019s because we have no staff to backfill the ones sacked because they were not vaccinated (despite the government approving Covid positive staff working on the wards!) and because we can\u2019t replace the staff we lose even in a normal year who go off to study, work overseas or retire. Many businesses are in that boat.<\/span><\/p>\n

Question: Does this level of business and consumer confidence resonate with your sector?<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.4″ custom_margin=”-135px|auto||auto||”][et_pb_column type=”1_2″ _builder_version=”4.4.4″][et_pb_image src=”https:\/\/www.stellaris.co.nz\/wp-content\/uploads\/2022\/03\/Bus-confid.png” title_text=”Bus confid” _builder_version=”4.4.4″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.4″][et_pb_image src=”https:\/\/www.stellaris.co.nz\/wp-content\/uploads\/2022\/03\/Consum-confid.png” title_text=”Consum confid” _builder_version=”4.4.4″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.4″][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″]

Reference: February ANZ report<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.4″][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_divider color=”#000000″ _builder_version=”4.4.4″ custom_margin=”53px|||||”][\/et_pb_divider][et_pb_text _builder_version=”4.4.4″]

Last month<\/b> I asked readers to explain the unemployment figures:\u00a0<\/span><\/p>\n

In December 2021 the <\/span>unemployment rate was 3.2%. <\/b>So how come there are <\/span>187,989 people on the jobseeker benefit<\/b>? In December 2017 when unemployment was higher there were only 123,039 on that benefit.<\/span><\/p>\n

Statistics NZ says there are <\/span>4,224,900 New Zealanders of working age<\/b> in the country. When I calculate 3.2% of that number I get 131,676 which should be the number of unemployed people.<\/span><\/p>\n

\u00a0<\/span>So why are there 56,312 more people than that on the jobseeker benefit<\/b>?<\/span><\/p>\n

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READERS\u2019 RESPONSES<\/strong><\/span>
<\/span>\u201cThe number of people being sanctioned for not taking a job has dropped.\u00a0 You can be on jobseeker when you claim to be too unwell to get a job \u2013 e.g. high on drugs.\u201d\u00a0<\/span><\/i><\/h4>\n

\u201c<\/span>The only conclusion that can be drawn is thousands of jobseeker beneficiaries are not unemployed. Technically speaking they do not fit the Stats NZ definition of unemployed which is:<\/span><\/i><\/p>\n