{"id":8507,"date":"2022-06-29T07:35:15","date_gmt":"2022-06-29T07:35:15","guid":{"rendered":"https:\/\/www.stellaris.co.nz\/?p=8507"},"modified":"2022-06-29T07:57:46","modified_gmt":"2022-06-29T07:57:46","slug":"june-newsletter-2","status":"publish","type":"post","link":"https:\/\/www.stellaris.co.nz\/index.php\/2022\/06\/29\/june-newsletter-2\/","title":{"rendered":"JUNE NEWSLETTER"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.4.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″]

BACK TO BASICS -BORING OLD SWOT ANALYSIS<\/b><\/span><\/h2>\n

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This month we are looking at a basic strategic tool: The SWOT analysis.<\/span><\/p>\n

Last month I facilitated a strategic planning workshop for one of our clients. As\u00a0 I introduced the session on SWOT someone said \u201cI\u2019ve done that so many times and it\u2019s just the same old stuff\u201d.\u00a0\u00a0<\/span><\/p>\n

That was not the first time I have seen that response. SWOT has been around for over 50 years so it is familiar to just about anyone who has been to a strategic workshop.\u00a0<\/span><\/p>\n

Consultants like to keep things fresh so they sometimes come up with other models and tools such as Blue Ocean, Hoshin, Porters 7 Forces, Appreciative Inquiry and Ansoff\u2019s Matrix.\u00a0<\/span><\/p>\n

All have their place but few are as easy to use as the SWOT.<\/span><\/span><\/p>\n

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So why don\u2019t people get excited about the SWOT? I think it\u2019s because it is easy to fill out but then is often left as an exercise on the day rather than used to leverage some actions. It seems too simple and therefore gets underrated.<\/span><\/p>\n

So, let\u2019s have a look at the SWOT Analysis tool and see what it can do for you.<\/span><\/p>\n

Below is the traditional matrix which shows the four parts of a SWOT: Strengths, Weaknesses, Opportunities and Threats.<\/span><\/p>\n

The <\/span>Strengths<\/span><\/i> and <\/span>Weaknesses<\/span><\/i> refer to your own business. What makes your organisation strong <\/span>compared to your competitors<\/span><\/i>.\u00a0\u00a0<\/span><\/p>\n

Often a SWOT process goes wrong at this point because participants simply list things that any organisation could write: Great staff, Good product, Well known etc. You have to be more specific than that. Think of your relative strengths that few, if any, of your competitors can claim.<\/span><\/p>\n

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My questions are:\u00a0<\/strong><\/p>\n