Does what we see in the media represent reality for our customers?

Here is a study which would indicate not!

So the next question is: Do we allow our business strategy to be driven by public news or do we seek to triangulate information through collecting our own data?

What do you do?

Have a read of this article below.

Our World in Data presents the empirical evidence on global development in entries dedicated to specific topics.
This blog post draws on data and research discussed in our entry on Causes of Death.

One of the primary motivations for our work at Our World in Data is to provide a fact-based overview of the world we live in — a perspective that includes the persistent and long-term changes that run as a backdrop to our daily lives. We aim to provide the complement to the fast-paced reporting we see in the news. The media provides a near-instantaneous snapshot of single events; events that are, in most cases, negative. The persistent, large-scale trends of progress never make the headlines.

But is there evidence that such a disconnect exists between what we see in the news and what is reality for most of us?

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